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Research papers

The fragrance cocktail

The unique cultural values prevalent in Russia have a deep impact on the appeal of prestige perfume brands to Russian female consumers: a 'premium segment' that has been introduced just twenty years ago. This presentation describes how Russian women...

Catalogue: Fragrance 2009: The Trends Mistral
Author: Frédéric Miedzinski
Company: Open Air
June 26, 2009
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Citation

Miedzinski, F. (2009a, June 26). The fragrance cocktail. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-fragrance-cocktail